Ministry of Entrepreneur and Cooperatives Development (MECD) aim is to create a holistic and conducive entrepreneurial ecosystem to support the country's inclusive, sustainable and driven by knowledge and innovation entrepreneurship development agenda. The Ministry’s vision is to make Malaysia a superior entrepreneurial country that is united, prosperous and dignified.

Malaysia Fair 2024Tokyo serves as a platform for Malaysian entrepreneurs to showcase and promote their Halal food and beverage products under the Ministry’s access market programmes namely Vendor Development Programme (VDP), Market Access Incentive (MASSIVE), Business Export Programme (BEP).



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